They need to win the social wars for _me_. That’s right, for me. I was on friendster. I was on orkut till the Brazillians took over. I’m on linkedin. And now, I’m on facebook. I’ve gone where my friends have gone, and I’m sick of it.

I’m tired of creating all the connections to my friends. Tired of putting in my updated contact info. Tired of figuring out what the whiz bang features are of this iteration of my online rolodex.

And that’s really all I want it to be, an online rolodex. I don’t care about sending zombie bunnies to my friends, or poking/hugging/punching someone, or playing vampires with people in my network. I want a place to keep track of people and to communicate with them. They are what’s valuable to me, and all the silly games in the world won’t change that.

Something needs to either unite the social frameworks, or crush them under their heels. Maybe that’s what google’s opensocial hopes to do one day. But, after orkut, I’m not holding my breath. So, facebook, start crushing. I need you.